We have worked hard (and much longer than we’d like to admit!) on this new website for Adoption Network Cleveland. Basically, we were trying to accomplish three things in launching the new site:
Make the website more user-friendly—There’s new navigation on the left-hand side of the home page and across the bottom of every page that will help you navigate the site, no matter how you’re touched by adoption—whether you’re an adoptee, birthparent or family member, adoptive parent, prospective adoptive parent, foster youth or alumni, or professional. We hope you this helps you find the resources you need.
Make the website look and feel like the Adoption Network Cleveland “brand”—When Linda Schellentrager joined the staff three years ago as Communications Manager, she established a fresh new look for all of our materials and we adopted a new slogan: “Adoption is a lifelong journey. We are here every step of the way.” Launching a new website gave us a chance to integrate that message into the website . . . you’ll see the message and our blue swoosh across the top of every page, in fact!
Integrate social media—Social media have really changed the way we communicate in the past several years, and we’ve been trying to use the power of Facebook and Twitter to raise awareness about adoption and foster care as well as the programs and services that we provide. You will find Facebook and Twitter icons in the top right corner of every page of our website. If you haven’t already, we hope you’ll friend us on Facebook and follow us on Twitter @adoptionnetcle.
We hope the new website makes Adoption Network Cleveland even stronger, and that this blog will help us stay connected even more. Let us know what you think!